New Jeans tops Idol Brand Reputation Ranking for the month of January 2023.

New Jeans tops Idol Brand Reputation Ranking for the month of January 2023.


The Korean Corporate Reputation Research Institute has revealed the Idol brand reputation rankings for the month of January 2023!.

The Idol Brand Reputation ranking is put together every month by the Korean Corporate Reputation Research Institute, based on its big data analysis of multiple categories , namely Consumers' Participation / engagement index, Media coverage index, Interaction index, and Community awareness index.

For the month of January 2023, The Korean Business Research Institute collected and analysed 99,957,750 big data of various idol groups from December 23, 2022 to January 23, 2023. 

According to this analysis,  New jeans topped the idol brand reputation ranking for the month of january 2023 with a total brand reputation index of 9,400,011 ( participation index of 2,151,394, a media index of 2,503,541, an interaction index of 1,637,089, and a community awareness index of 3,107,987).

Bts came in second with a total brand reputation index of 8,106,573 ( participation index of 675,024, a media index of 1,219,897, an interaction index of 2,876,046, and a community awareness index of 3,335,606)

Blackpink ranked 3rd with a total brand reputation index of 4,865,510 ( the participation index of 292,334, media index of 504,057, an interaction index of 1,711,502, and a community awareness index of 2,357,617).

Ive placed 4th with a total  brand reputation index of 3,878,364 ( a participation index of 714,028, a media index of 899,212, an interaction index of 912,574, and a community awareness index of 1,352,550).

And Seventeen came in 4th with a total brand reputation index of 3,266,092  (  participation index of 406,210, media index of 632,032, an interaction index of 856,473, and a community awareness index of 1,371,377).

Check out the top 30 groups for this month's Idol Brand Reputation below!

  1. NewJeans
  2. BTS
  3. BLACKPINK
  4. IVE
  5. SEVENTEEN
  6. (G)I-DLE
  7. NCT
  8. Girls’ Generation
  9. BIGBANG
  10. Super Junior
  11. MONSTA X
  12. LE SSERAFIM
  13. EXO
  14. Red Velvet
  15. TWICE
  16. Stray Kids
  17. aespa
  18. THE BOYZ
  19. Oh My Girl
  20. SHINee
  21. BTOB
  22. TXT
  23. ASTRO
  24. NMIXX
  25. VIXX
  26. ENHYPEN
  27. Shinhwa
  28. Highlight
  29. WJSN
  30. Apink
Source: Naver, Beyondpost



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